BC Dairy

As a fan of all things dairy, I’m always happy to promote the people behind the milk. Especially during the tough times. So, when Covid first hit, and consumers were panic buying milk, we put together this first spot to alleviate their fears.

The second spot focuses on the universal truth that, no matter how crazy the world gets, there’s one ritual that hasn’t changed, and still unites us - coming together for good food and good company. Inclusivity was part of the brief for this spot and, rather than making it an add-on, I made it central to the idea.

And finally, a gentle celebration of memories made around the table, and the role milk plays in our lives. From childhood through to the golden years.