Directwest, Rebrand

For 100 years, Directwest has been the go-to-place for small business owners to advertise to their customers.

But the brand was dusty, outdated, and businesses weren’t aware of all the newer services Directwest offered. We made the most of a modest budget, introduced a colourful new brand and a friendly, direct tone. Familiar icons told the story in a way that was a quick get for busy business owners.