OFF! Global Retail Campaign
Climate change means ticks are now lurking in backyards, sports fields, and neighbourhood parks. Lyme disease is on the rise. S. C. Johnson needed a campaign to educate North American and European consumers on the dangers, and how to protect themselves with OFF! Tick Defense.
‘Ticks also love the places you love’, became the campaign theme. Creepy tick legs were added to the familiar location pin - a visual icon instantly understood in every market.
POS messaging went beyond the confines of the pest aisle into the gardening, sports and outdoor homeware departments, reminding shoppers to stay protected when outside. Social templates, static and video assets provided education, contests and discounts. And, a Global Tool Kit ensured visual and tonal consistency across all markets.
