Vancity, TV

Anyone who knows me knows that I’m a huge fan of miniatures, so this was a delight to work on. Vancity credit union wanted to celebrate small businesses and shine a light on how it was helping them to recover from the Covid pandemic. They asked for a spot that would feel like a hug. With film restrictions still in place, we found a novel way to answer the brief. We created a 14-inch high, miniature street of stores (featuring some of the real businesses that banked with Vancity).

Note: this campaign took place just before the rebrand. Check out my other Vancity example to see how the brand evolved.