SASKTEL, Campaign
Leveraging a couple with the combined age of 165 might not seem the most obvious way to appeal to millennials but it worked. When SaskTel wanted to promote their TV and internet bundle as the ‘perfect pair’, we chose an emotional rather than a price-point focus.
We found Marj and Ken, the perfect pair, married for 67 years, who, just like the products, brought out the best in each other. The result? Sales that exceeded SaskTel’s goals, and one of their most likeable and memorable campaigns to-date. Thanks, Marj and Ken. XOXO