Colgate, Activation

Colgate, Activation

Colgate believes good things happen when you smile. To prove it, we partnered with Canada’s smiliest, funniest event; the Just For Laughs comedy festival. 

Our Colgate Smile Teams took to the Toronto streets during the festival. Team t-shirts, posters and digital OOH prompted festival goers to share a smile with one of the Smile Team for a chance to win big; tickets to JFLs headline acts. They also got to talk teeth issues with the team, plus get coupons and samples of the perfect toothpaste.

Thousands of people’s data was captured. Thousands redeemed the coupons and tried Colgate products. Winners got to laugh out loud at the comedy shows. Smiles all-round.