Vancity, Rebrand

It’s always great to work with clients who are doing real kickass good in the world. Like Vancity credit union. They’re trailblazers, using finance to fight climate change and address inequality. Trouble was, nobody knew about it. A bold repositioning and rebrand fixed that. We shook up the banking sector, empowering people to become a ‘financial force for change’.

Happy client: won Best Rebrand at the 2022 BCAMA Marketing Awards.