Phillips Brewing, Contest
Phillips Brewing & Malting Company wanted to do something to promote their new craft pilsner. As long as that something wasn’t in the least bit traditional and reflected their quirky, lo-fi brand.
We came up with Beer From A Bird.
A contest to get the new Phillips Pilsner delivered by a bald eagle. Yes, a real one.
The campaign included videos of Hercules the bald eagle training, the contest winners' video, tweets from Hercules plus more social and POS. But these OOH posters are still one of my favourite parts of the campaign. I’m a writer who loves writing headlines.
