BC Hydro

BC Hydro, Campaign

Every October, BC Hydro encourages people to conserve electricity to help them get into good, eco-friendly habits. For years, the month-long campaign was called ‘Power Smart Month’. Uninspiring, a bit dry and it made it feel like a chore.

I came up with the ‘Offtober’ platform. More lighthearted and consumer-friendly, it was the start of a new, more approachable strategy to encourage energy conservation. This fun TV spot was from year one.