enviro Visa, Social Content

Vancity made history - and a difference - when it launched Canada’s first credit card with a carbon-counting app. With every transaction, credit card holders could finally understand the environmental impact of their spending.

This new feature was guaranteed to appeal to eco-conscious consumers looking for brands and services that align with their values. And the card also came with a host of other benefits for people, and the planet.

We created a series of short, punchy social videos to highlight all the features, and people signed-up in droves.