Uresta, Social + Digital

Uresta, Social + Digital

Let’s talk about pee. When TAXI started working with Uresta (a female incontinence device), my experience on DivaCup made me a good fit to lead the creative.

There were many parallels: the need to demystify the product, educate on how it works and get people talking about the issue without shame.

We created a modern look and a straight-up tone to appeal to women of all ages. Through social content, print, packaging and a shiny new website, women discovered they could finally get rid of the unwanted pee. Hooray!