CRNS, Brand Book

The CRNS (a regulatory body that upholds nursing standards and protects the public) rebranded during the Covid pandemic. The outpouring of love for healthcare workers, seen in all those thank you signs, inspired TAXI to highlight the emotional connection between the public and nurses.

The client asked us to create a coffee table brand book to tell that story. And I got to sink my teeth into some lovely, long copy.

Every book cover featured a different handmade ‘thank you’ sign and a wood-textured bookmark ‘handle’. In between the pages were envelopes with personal notes from patients and their families thanking nurses for the care they received.

Everyone who picked up the book was reminded of the CRNS’ vital mission; to support the nurses who touch millions of lives.